We're the PDP Design team.

PDP stands for Product Detail Page — the listing page where guests discover, evaluate, and decide to book a stay or experience. Our team designs across Homes, Experiences and Services. Beyond PDPs, we also support Hotels and Luxe Guest App incubations.

The Team

Peter McClelland

Design Lead

Lead

Sevilla Garza

Design Program Manager

Designer

Designer

Designer

Designer

Writer

Writer

Design Sponsor

UI Surfaces & Design Ownership

PDP Design surfaces across Homes, Experiences, Hotels, and more

Collaborate

Got a project? Let's talk.

How We Engage

Primary

🗺️

Team-Driven

The majority of PDP Design work flows through our quarterly roadmap planning process. Internal team drives updates through structured planning cycles.

PDP Roadmap — AirTable Roadmap Planning Process

🧪

Incubation-Led

Lightweight, cross-functional experiments that validate new product categories without long-term commitment — ship early, learn fast, and scale only when there's evidence it's worth it. (Ex: Partner Services, Destinations, Luxe)

Hotels Roadmap — AirTable Luxe Roadmap Soon

🔌

Plug-In

Teams leverage the modular PDP architecture to plug and play an iteration on the existing PDP without requiring a full redesign.

Learn more Soon

How to Reach Us

💬

Slack #pdp-design-collab — Open in Slack

🗂️

Project Tracker View our project tracker — Open in Slack

Ready to kick off?

Fill out our Slack intake form and we'll follow up within 1 business day with scoping and next steps.

Open in Slack to submit a request →

Process

Here's how the magic happens.

We move fast, stay agile, and connect the dots across the platform to deliver quality at every surface. These are the most important checkpoints — not a strict sequence. Projects may revisit or skip steps depending on scope and stage.

Step 01

Kick-off

⬥ Checkpoint

Starts with a design brief, PRD, one-pager, or vision doc. Sometimes there are two kick-offs: an early one to align on concepts, and a second to bring Engineering in as the project moves into Detailed Design.

A Design R Product C Eng R Design PgM

Step 02

Explore

Design Team bake time. This phase produces concepts or "sketches" — wide ideation before any direction is locked. Space to be wrong fast.

R Design C Product I Eng I Design PgM

Step 03

Refine

A direction is decided. Design Team lays out all use cases and platform considerations for Detailed Design, checks with Accessibility Design, and begins scoping with the Eng team. Document the chosen direction in Figma — add a date stamp, annotation, or cover frame to confirm the decision before moving forward.

R Design C Product C Eng R Design PgM

Step 04

Handoff

⬥ Checkpoint

Specs are delivered via Figma Dev Mode — the team avoids spending cycles manually spec'ing flows and relies on Dev Mode as the workflow tool for Engineering. Usually a formal walkthrough where the Design Team presents to Engineering, answers questions, and finalizes before build begins.

R Design I Product A Eng R Design PgM

Step 05

Design QA

⬥ Checkpoint

Live Zoom build walkthrough, alpha build with tickets, or a Slack video for smaller features. Must happen before the ERF or feature is pushed live by Eng.

A Design C Product R Eng R Design PgM

Step 06

ERF & Iteration

ERF read out, roadmap iteration, and follow-on work. Shipping is a checkpoint, not the finish line.

C Design R Product A Eng I Design PgM

R Responsible — does the work

A Accountable — owns the outcome

C Consulted — provides input

I Informed — kept in the loop

🟢

Getting the green light

Reviews happen via #mark-studio — but not every project needs the same sign-off.
Could be blocking, an async heads-up, or nothing at all.
Scope, size, and timeline all factor in.
The Design Team makes the call and keeps XFN partners informed.

We're the PDP Design team.

Got a project? Let's talk.

Ready to kick off?

Here's how the magic happens.

Every PDP Design resource, ready when you are.

PDP Anything